Creating an Elite, Innovative Culture
Leveraging TRIZ, the Theory of Inventive Problem SolvingToday’s market is moving faster than ever and to stay in the game businesses are becoming more and more reliant on innovation. While historically discussions about innovation have been focused around incremental or disruptive innovation, the dialogue is changing. Firms like Google are moving to a multi-facet approach of innovation that encompasses: the everyday; the very long term; and the enterprise.
This expanded view of innovation is placing pressure on businesses to be able to inspire creativity in a wider audience of employees across the enterprise, not just engineering and new product development. However, to some innovation is a nebulous term; to others creativity is hard to embody. To overcome these challenges and transform the uncreative to creative many firms are turning to a systematic approach for ideation.
TRIZ, a problem solving method with origins in Russian science, is credited with underpinning the success of many businesses across various industries to include the likes of: Samsung, Kimberly Clark, Intel, Procter & Gamble, Mars and Christian Dio. TRIZ is unique compared to other problem solving methods, like Theory of Constraints or Value Engineering, in that it drives practitioners to identify and solve contradictions. TRIZ motivates imagining an ideal state that innovation should drive towards. Businesses are realizing the power of TRIZ in creating an elite, innovative culture.
TRIZ position your business to win by:
- Advancing market leadership and yielding product differentiation: TRIZ enables novel solution generation by defining inventive problems.
- Accelerating speed to market and fast-tracking new product generation: TRIZ optimizes the ideation process by reducing the ratio of ideas to winning solutions.
- Driving business value and facilitating Wow ideation: TRIZ drives successful innovation by promoting an understanding of the complete ecosystem.
- Increasing reliability and lowering cost: TRIZ produces simplified solutions by forcing design components to be trimmed by redistribution of functions.
- Predicting nonlinear technology development: TRIZ enhances technology leadership by highlighting patterns of engineering repeated across industries.
To learn how your company can get leverage TRIZ to get MAD, not even with the competition, contact the JeminiPS team at GetMad@jeminiPS.com. Remember every partnership with JeminiPS funnels resources to those in need and engages a wider audience to “Make A Difference” in communities around the globe.
Tito Kishan Vemuri
Tito Vemuri brings over twenty years’ experience to the JeminiPS team in TRIZ, Intellectual Property generation, Lean Six Sigma and Change Management. Mr. Vemuri is a MA TRIZ certified level 3 TRIZ professional and a GE certified Lean Six Sigma Master Black Belt. Mr. Vemuri’s unique distinctions include: leading a cultural change across 2,000 Engineers increasing US patents filings from 0 to ‘close to thousand’ at a world leader in power generation; and identifying significant $M cost out saving opportunities and realizing $M savings through lean six sigma methodologies in operations for an international Airline.